List of information shared with Air France’s partners.

As a long-standing partner of the group, Air France and AccorHotels share information on hotel searches and flight reservations made on their websites to provide a personalized experience. The ticket purchasers' cookie and acquired flight information is sent to AccorHotels' Google SA360 account. Data collected: session identifiers, flight search details, booking details. Cookie category: advertisement configuration.https://all.accor.com/a/fr/information/data-protection.html

Adventori is the solution used by Air France to personalize and dynamize the advertising banners. Information is sent about customer's navigation on our website. Data collected: session identifiers, flight search details, booking details. Cookie category: advertisement configuration.https://www.adventori.com/fr/rgpd/

Airship is a tool used to generate personalized messages via push notifications. Visitor segments sent based on position in the flight search tool for advertising targeting purposes (push notifications). Cookie category: advertisement configurationhttps://www.airship.com/legal/privacy/

AirTRFX is a tool used to create personalized landing pages. Visits on those pages are sent for analytical purposes. Cookie category: analyticalhttps://pros.com/wp-content/uploads/2024/03/PROS-Privacy-Notice-29Mar2024.pdf

Bing is a search engine. Visitor segments sent based on position in the flight search tool for advertising targeting purposes (search results on Bing). Track searches and conversions in order to measure the effectiveness of our digital marketing campaigns on Bing. Data collected: session identifiers, hashed user identifiers, booking details. Cookie category: advertisement configuration, marketing performance configuration.https://privacy.microsoft.com/fr-fr/privacystatement

Facebook is a social network. Visitor segments sent based on position in the flight search tool for advertising targeting purposes (ads on Facebook/Instagram). Track searches and conversions in order to measure the effectiveness of our digital marketing campaigns.  Data collected: session identifiers, hashed user identifiers, flight search details, booking details. Cookie category: advertisement configuration, marketing performance configuration.https://www.facebook.com/about/privacy

Google Ads is a Google tool for buying search results. Visitor segments sent based on position in the flight search tool for advertising targeting purposes (display of results of personalized searches on Google). Track searches and conversions in order to measure the effectiveness of our digital marketing campaigns.  Data collected: session identifiers, hashed user identifiers, flight search details, booking details. Cookie category: advertisement configuration, marketing performance configuration.https://policies.google.com/privacy

Google Analytics is a Google tool to measure navigation on our website. Information is sent about customer's navigation on our website. Data collected: session identifiers, hashed user identifiers, flight search details, booking details. Cookie category: analytical.https://policies.google.com/privacy

Google DV360 is an advertising marketplace for buying advertising space on various media websites (press, etc.). Visitor segments sent based on position in the flight search tool for advertising targeting purposes (banners displayed via advertising agencies). Track searches and conversions in order to measure the effectiveness of our digital marketing campaigns.  Data collected: session identifiers, hashed user identifiers, flight search details, booking details. Cookie category: advertisement configuration, marketing performance configuration.https://policies.google.com/privacy

Google Flight Search is an aggregator that allows you to search for a flight directly on Google. Track searches and conversions in order to measure the effectiveness of our digital marketing campaigns. Data collected: session identifiers, hashed user identifiers, flight search details, booking details. Cookie category: advertisement configuration, marketing performance configuration.https://policies.google.com/privacy

Google Search Ads is a Google tool for buying search results and keywords. Visitor segments sent based on position in the flight search tool for advertising targeting purposes (making it possible to bid on keywords on Google). Track searches and conversions in order to measure the effectiveness of our digital marketing campaigns. Data collected: session identifiers, hashed user identifiers, flight search details, booking details. Cookie category: advertisement configuration, marketing performance configuration.https://policies.google.com/privacy

KLM is the sister airline of Air France. Sharing of customers who have purchased a ticket on the Air France website, in order to reduce commercial pressure within the Air France-KLM group. Data collected: session identifiers, anonymized user identifiers, encrypted user identifiers, flight search details, navigation details, booking details. Cookie category: advertisement configuration.https://www.klm.fr/fr/information/legal/privacy-policy

LinkedIn is a professional social network. Visitor segments sent based on position in the flight search tool for advertising targeting purposes (to display personalized ads on the social network LinkedIn). Track searches and conversions in order to measure the effectiveness of our digital marketing campaigns. Data collected: session identifiers, hashed user identifiers, flight search details, booking details. Cookie category: advertisement configuration, marketing performance configuration.https://www.linkedin.com/legal/privacy-policy

For the website airfrance.co.kr only (Korea) Naver is a Korean web portal. Visitor segments sent based on position in the flight search tool for advertising targeting purposes (making it possible to bid on search results on the Naver portal). Track searches and conversions in order to measure the effectiveness of our digital marketing campaigns. Data collected: session identifiers, flight search details, booking details. Cookie category: advertisement configuration, marketing performance configuration.https://policy.naver.com/policy/privacy_en.html

Partner who can carry out AB tests on the Air France website (visual change of the website according to a given parameter). Information is sent about customer's navigation on our website. Data collected: session identifiers, anonymized user identifiers, encrypted user identifiers, flight search details, navigation details, booking details. Cookie category: analytical.https://www.optimizely.com/legal/privacy-notice/

Pinterest is a social network and acts as a joint controller with Air France in the processing of personal data collected. Sending visitor segments based on their position in the flight search tool for advertising targeting (ads on the Pinterest social network) Track ticket purchases for performance analysis purposes. Data collected: session identifiers, hashed user identifiers, flight search details, booking details. Cookie category: advertisement configuration, marketing performance configuration. For more information on how your personal data is processed, you can consult Pinterest's privacy policy:  https://policy.pinterest.com/fr/privacy-policy

Scripts specific to our DMP platform allowing us to record the customer's actions on the site. Information about the customer’s navigation is sent to our DMP. Synchronisation of cookies. Cookie category: advertisement configuration, marketing performance configuration.https://relay42.com/privacy

Sojern is an advertising marketplace for buying advertising space on various media websites (press, etc.). Visitor segments sent based on position in the flight search tool for advertising targeting purposes (banners displayed via advertising agencies). Track searches and conversions in order to measure the effectiveness of our digital marketing campaigns. Data collected: session identifiers, hashed user identifiers, flight search details, booking details. Cookie category: advertisement configuration, marketing performance configuration.https://www.sojern.com/privacy/privacy-policy

TradeTracker is a partner specialized in affiliate marketing. Track conversions in order to measure the effectiveness of our digital marketing campaigns. Data collected: session identifiers, booking details. Cookie category: advertisement configuration.https://tradetracker.com/fr/politique-de-confidentialite/

Transavia is an airline member of the Air France-KLM group. Sharing of customers who have purchased a ticket on the Air France website, in order to reduce commercial pressure within the Air France-KLM group. Data collected: session identifiers, anonymized user identifiers, encrypted user identifiers, flight search details, navigation details, booking details. Cookie category: advertisement configuration.https://partner.transavia.com/fr-FR/juridique/confidentialite/

A partner that allows us to collect customer feedback on their purchasing experience. A pop-up appears to ask the buyer their opinion on their navigation around the website. Data collected: user identifiers. Cookie category: analytical.https://www.trustedshops.com/legal/privacy

X is a social network. Visitor segments sent based on position in the flight search tool for advertising targeting purposes (making it possible to post personalized ads on the social network). Track searches and conversions in order to measure the effectiveness of our digital marketing campaigns. Data collected: session identifiers, hashed user identifiers, flight search details, booking details. Cookie category: advertisement configuration, marketing performance configuration.https://x.com/fr/privacy

Wizaly is Air France's marketing performance measurement partner and allows the allocation of revenue to marketing actions. Sharing of visitors’ actions and purchases on the Air France website. Non-individualized information is sent about customer's consent status and navigation on the website. Data collected: session identifiers, anonymized user identifiers, encrypted user identifiers, flight search details, navigation details, booking details. Cookie category: marketing performance configuration, analytical.https://www.wizaly.com/terms-of-use/

Xandr is an advertising marketplace that allows you to buy advertising space on various media websites (press etc.). Visitor segments sent based on position in the flight search tool for advertising targeting purposes (banners displayed via advertising agencies). Track searches and conversions in order to measure the effectiveness of our digital marketing campaigns. Data collected: session identifiers, hashed user identifiers, flight search details, booking details. Cookie category: advertisement configuration, marketing performance configuration.https://about.ads.microsoft.com/fr/resources/policies/platform-privacy-policy

For the website airfrance.co.jp only (Japan) Yahoo Japan is a search engine. Visitor segments sent based on position in the flight search tool for advertising targeting purposes (making it possible to bid on search results on the Yahoo portal in Japan). Track searches and conversions in order to measure the effectiveness of our digital marketing campaigns. Data collected: session identifiers, hashed user identifiers, booking details. Cookie category: advertisement configuration, marketing performance configuration.https://legal.yahoo.com/xw/en/yahoo/privacy/topic/b2bprivacypolicy/index.html

For the website airfrance.ru only (Russia) Yandex is a Russian sarch engine. Visitor segments sent based on position in the flight search tool for advertising targeting purposes (making it possible to bid on search results on the Yandex portal). Track searches and conversions in order to measure the effectiveness of our digital marketing campaigns. Data collected: session identifiers, hashed user identifiers, booking details. Cookie category: advertisement configuration, marketing performance configuration.https://yandex.com/legal/confidential/